PriceGrabber.com(R), a part of Experian, revealed that economic conditions motivate value-driven consumers which lead to an 11 percent increase in traffic year-over-year on Black Friday. Data from PriceGrabber.com shows that online consumers are taking advantage of promotions on popular electronics including: LCD and Plasma TV's, Blu-Ray Disc Players, Digital SLR Cameras, Laptops, and Video Game Consoles.

"Prior to the Black Friday weekend, 71 percent of shoppers intended to spend less money this holiday season compared to last year and 66 percent planned to give practical gifts," said Ron LaPierre, president of PriceGrabber.com. "Thanksgiving and Black Friday traffic shows that value drives consumer spending. Consumers are responding to aggressive promotions and price drops on popular electronics."

Top 10 Categories and Percent Growth over Black Friday 2007

1. Women's Boots - 203%
2. Watches - 202%
3. Blu-ray/HD-DVD Players - 147%
4. Women's Sleep & Lounge Wear - 415%
5. Games & Puzzles - 151%
6. Women's Jackets - 110%
7. Music - 96%
8. Headphones - 103%
9. Women's Dresses - 107%
10. Women's Casual Shoes - 143%

Most popular products on Black Friday

1. Nintendo Wii Console
2. Ugg Australia 'Classic Short' Boot
3. Sony BDP-S350 1080p Blu-Ray Disc Player
4. Samsung LN52A650 52" LCD TV
5. Nintendo Wii Fit
6. Panasonic TH-42PX80U 42" Plasma TV
7. Sennheiser HD 555 Headphones
8. Canon EOS Rebel XSi Black SLR Digital Camera Kit
9. Acer Aspire One AOA110-1295 Notebook
10. Canon PowerShot A590 IS Black Digital Camera