African-Americans will command $1.1 trillion in buying power by 2011, according to the Packaged Facts report, "The African-American Market in the US."

Moreover, affluent African-Americans control a disproportionate share of spending. There are currently 2.4 million African-American homes with annual incomes of $75,000 or more. Though they comprise only 17% of the African-American population, they account for 45% of total African-American spending power

Affluent African-Americans have a greater propensity than other affluents to buy expensive luxury items.

“The African-American cohort continues to be a significant consumer segment that in some ways exercises more economic clout than the ever-popular Hispanic one,” comments Tatjana Meerman, Publisher of Packaged Facts. “African Americans’ purchasing behaviors can differ in many ways, ranging from what is bought at the grocery store to clothing style and magazine preferences."