These findings are from the most recent edition of the BDO Seidman Retail Compass Survey which examined the opinions of 140 chief financial officers at leading retailers located throughout the country. The retailers in the study were among the largest in the country, with revenues of more than $100 million, including 23 percent of the top 100 based on annual sales revenue. The survey was conducted in August of 2007.
Some of the major findings of BDO Seidman Retail Compass Survey of CFOs:
Same Store Sales Lag Overall Growth. A slight majority of the retail CFOs (56%) reported an increase in sales revenue over 2006 during the first six months of this year. However, when considering only comparable store sales the percentage of retailers reporting an increase dropped to less than half (45%). Less than a fifth (18%) of the CFOs reported a decrease in revenues in the first half of the year, with 22 percent reporting a drop in comparable store sales.
Rose Colored Glasses? Looking forward, a majority (71%) of the retailers anticipate total 2007 sales revenue to increase from 2006, with only 11 percent predicting a decrease. Overall, the CFOs estimated average revenue growth of 5.6 percent for 2007.
Top 100 Retailers. The largest retailers have had the most positive results this year, with more than two-thirds (83%) of the CFOs at the top 100 retailers surveyed reporting increased sales in the initial six months of 2007. These executives were equally confident (83%) regarding growth for the full year; however the estimated growth rate for the top 100 retailers (4.6%) was a full point below all retailers.
Weak Housing Concern of Largest Retailers. Among the financial officers at the top 100 retailers, almost half (45%) pointed to the weak housing market as the primary issue to impact consumer confidence during the remainder of the year, which is more than double the percentage of mentions (21%) among the balance of the retailers surveyed.
Most Retailers Stay Close to Home. Less than a fifth (18%) of these leading retailers have stores or sales outside of the United States. However, close to half (45%) of the top 100 retailers report international sales.
Internet Fastest Growing Sales Channel. Internet sales account for only eight percent of annual revenue among leading retailers and only 3 percent among top 100 retailers according to the CFOs. However, in terms of growth, almost half (49%) of the retailers cited the Internet as their fastest growing sales channel. One-third (33%) of the top 100 CFOs view the internet as their fastest growing channel.