"With this decline in pessimism, it could be said that going down less is the new 'up'," said Stuart Hoffman, chief economist for The PNC Financial Services Group, Inc. "These new findings support PNC's forecast that the U.S. economy has started a moderate U-shaped recovery that will continue throughout at least 2010."
Mixed Views: Sales, Profits, Hiring
The small business survey, which gauges the mood and sentiment of the bedrock of the American economy, found one-quarter (25 percent) are pessimistic about their own company's prospects - versus 36 percent in the spring. The results also revealed the following insights into owners' outlook for the next six months:
- Better sales and profits: One likely key driver of the cautious optimism is improving sales expectations, as four in 10 expect sales to increase compared to 26 percent in the spring. One out of three expects profits to rise compared to 21 percent in the spring.
- Holding down labor costs: There has only been a slight change, however, in expectation for full-time employees. As was the case in the spring, most (64 percent) expect their number of full-time employees to remain the same compared to 65 percent in the spring. Only 17 percent foresee hiring compared to 12 percent last spring. More than half are taking actions to manage labor costs led by reductions in employees' hours and temporary layoffs.
- Lack of investments: Capital spending plans remain weak. About half (52 percent) have no plans for capital spending compared to 43 percent last spring.
- Pricing power short-circuited: Only 22 percent - similar to the 19 percent last spring - plan to raise prices since few think market conditions will allow a price hike.
Casting Doubts: Recovery, Stimulus, Health Care Reform
Business owners remain cautious in their expectations for the U.S. economy with an overwhelming 96 percent saying it has not begun to improve. About half (49 percent) feel the economic recovery is more than a year away compared to 65 percent last spring.
Eight out of 10 feel they have yet to benefit from the federal stimulus program. Only one in five (20 percent) say they have received any benefit. A much smaller 2 percent have received a "significant" benefit.
As the health care reform debate continues in Washington, business owners are skeptical. Nearly six out of 10 (57 percent) say reform will have a negative effect on their business compared to 16 percent who expect a positive effect.