Adoption does tend to be higher, however, among certain subgroups including young adults (age 18-24) and frequent travelers (those that travel 5 times or more per month). As age increases, or frequency of travel decreases, adoption rates decline. Male users are also somewhat more likely to adopt mobile banking services. Adoption rates increase as size of business increases, with enterprises having the highest adoption rate (7.7%). Usage of mobile banking is also highest in the finance industry, as might be expected, and lowest among utilities professionals. Highlights of the survey are displayed below:
- Smart phone users are a key factor influencing the use of mobile banking. 20.5% of smart phone users currently use mobile banking while only 2.7% of basic cell phone users use mobile banking.
- Younger users are much more likely to use mobile banking.
- Men are more likely than women to use mobile banking.
- Finance, Health care and Transportation & Distribution industrial verticals have higher than average percentage of mobile banking users.
- Push-to-talk service users are more likely to use mobile banking than average mobile phone users.