"Even in difficult economic times, the video game industry continues to support our country's local, state and national economies with record-breaking sales figures and rapid technological innovation," said Michael D. Gallagher, president and CEO of the ESA, the trade association representing U.S. computer and video game publishers. "Our industry's exceptional creators, artists, and storytellers, coupled with a commitment to providing unparalleled entertainment, have fueled high-octane growth, turning video games into the most sought-after medium on the market today."
"The $11.7 billion in software sales generated in 2008 is more than total industry revenues were in 2005, but even with the strong market growth of the gaming industry over the past few years, what we are seeing is an accumulation of more sales by a select group of titles," said Anita Frazier, industry analyst, The NPD Group. "In 2005, when the current console generation began to be introduced, the top 20 games of the year accounted for 9 percent of total unit sales. Today, the top 20 account for 15 percent of total unit sales."
The NPD Group revealed that, in 2008, total U.S. video game console software sales reached $8.9 billion (189.0 million units), PC game sales hit $701.4 million (29.1 million units), and portable software topped last year's record sales with $2.1 billion (79.5 million units) in revenue. Overall, retailers sold approximately 297.6 million computer and video games last year.
In 2008, family-friendly video games once again dominated the market, with games that the Entertainment Software Rating Board rated "Everyone 10+" and lower accounting for over half of all sales. Games rated "T" for "Teen," meanwhile, accounted for 26.7 percent of all sales, while "Mature (M)" games made up only 15.9 percent of the market. Underscoring the trend, the "Family Entertainment" video game category again finished the year as the most popular game genre, with more than 19 percent of all sales.
