“Consumers are beginning to feel less pessimistic about employment as their overall economic outlook improves,” said Shawn DuBravac, CEA chief economist and director of research. “While the labor market remains depressed, consumer sentiment is rising.”
The CEA Index of Consumer Technology Expectations (ICTE) also improved to its highest point since December 2009. The ICTE, which measures consumer expectations about technology spending, increased nearly seven points this month to 86.1. The ICTE, however, remains down from the same time as last year.
“Expectations to spend more on technology are up in November as consumers begin their holiday shopping,” said DuBravac. “Consumers remain cautious, however, as they continue to guard discretionary spending closely.”