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Consumer Confidence in Technology Reaches New High, According To CEA Indexes
added: 2010-12-30

Consumer confidence in technology reached an all-time high in December, according to the newest figures released from the Consumer Electronics Association (CEA)®. The CEA Indexes also show that consumer confidence in the overall economy is at its highest point in 18 months.

The Consumer Index of Consumer Technology Expectations (ICTE) reached a new high this month, rising nearly eight points over November, to 93.7. That’s the highest level since CEA began tracking index data in January 2007. The ICTE, which measures consumer expectations about technology spending, is seven points higher than this time last year.

“December set a new high for tech spending sentiment, suggesting individuals closed out the holiday season with tech on their minds,” said Shawn DuBravac, CEA’s chief economist and director of research. “This late jump in tech sentiment suggests a strong holiday push for technology spending in December.”

Consumer confidence in the overall economy also showed improvement this month. The Consumer Index of Consumer Expectations (ICE) improved a point and a half in December, reaching 174.7, its highest level since June 2009. The ICE, which measures consumer expectations about the broader economy, has now improved for five consecutive months. The ICE is up nine and a half points from this time last year.

“Overall sentiment has increased for five straight months as individuals continue to improve their economic outlook,” said DuBravac. “Despite some continued uneasiness, individuals are feeling more confident about their financial outlook in the months to come.”


Source: Business Wire

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