Market Strategies, Inc. announced key findings from its 2007 MSInsight(R): Financial Services study of nearly 1,000 consumers concerning key issues impacting the financial services industry. Among many of the key findings uncovered by this comprehensive study, MSI found that 23% of consumers believe they may have been a victim of credit card fraud.

Furthermore, consumers feel that traditional payment systems, such as credit and debit
cards, are not adequately addressing their concerns.

Additionally, MSI's study revealed that alternative payment systems, such as "Pay-At-The-Table," have a remarkably high level of interest amongst consumers with an overwhelming majority of 85% indicating their likelihood to use this option at restaurants.

"Initially," noted Mark Willard, Sr. Vice President and head of MSI's Financial Services division, "we were surprised that the number was this high. However, we believe that this finding signals a strong and real shift in consumer sentiment about how financial services companies must find new and effective means to address their customers' security concerns." Willard added,

"Consumers are telling us in no uncertain terms that security concerns are deep seated and peace of mind is so critical to them that they will forego traditional payment systems in exchange for the added security offered through such options as Pay-At-The-Table."

While Pay-At-The-Table systems were originally designed to enhance the speed of customer transactions, MSI's study reveals that consumers now recognize its usability in delivering an emotional benefit of added security. "As is often the case with new products," commented Willard, "there is now an opportunity to fully leverage Pay-At-The-Table systems since its intended end use of speed has been expanded to provide much sought after security."