"I was surprised to see that a higher percentage of consumers intend to buy a used instead of a new car. However, given the tough economic times, it's reasonable to see that consumers are looking for value," remarked Langley Steinert, CEO/co-founder of CarGurus. "Instead of buying a new 2008 model, consumers can save substantial money buying a used, low-mileage 2006 or 2007. Dealers and manufacturers should take note of this trend and perhaps turn more of their attention towards marketing their used-car inventories."
Survey Results
Across the CarGurus Network, 2,500 respondents answered the question:
For your next car purchase, which will you buy? (Total Votes = 2,500)
- New Car - 46%
- Used Car - 44%
- Certified Pre-Owned Car - 10%