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Consumers Gravitate to Used Cars During These Tough Times
added: 2008-11-25

CarGurus(R)announced the results of its latest survey of more than 2,500 online automotive consumers worldwide. Fifty-four percent of respondents said they plan to buy a used or pre-owned car for their next car purchase. Only 46% said they plan to buy a new car. Given the tough times and lack of consumer credit, shoppers appear to be turning to the less expensive option of a used car.

Finding Value in Used Cars

"I was surprised to see that a higher percentage of consumers intend to buy a used instead of a new car. However, given the tough economic times, it's reasonable to see that consumers are looking for value," remarked Langley Steinert, CEO/co-founder of CarGurus. "Instead of buying a new 2008 model, consumers can save substantial money buying a used, low-mileage 2006 or 2007. Dealers and manufacturers should take note of this trend and perhaps turn more of their attention towards marketing their used-car inventories."

Survey Results

Across the CarGurus Network, 2,500 respondents answered the question:

For your next car purchase, which will you buy? (Total Votes = 2,500)

- New Car - 46%
- Used Car - 44%
- Certified Pre-Owned Car - 10%


Source: PR Newswire

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