"When the housing market collapsed many consumers chose to make minor improvements to their homes instead of pursuing large, complicated renovation projects that would drain their wallets," says Bill Patterson, senior analyst at Mintel. "However, positive fourth-quarter sales suggest a thawing in consumer spending and the release of some pent-up demand."
According to Mintel research, despite their monetary shortcomings, consumers have a positive view of home improvement projects. In fact, 39% of DIYers say making a major home improvement is the best long-term investment they can make.
"We forecast growth to accelerate in 2011 and, presuming a stabilization of the housing market, to remain positive through 2015," adds Bill Patterson. "Pent-up demand, ongoing need for repair and maintenance, retro-fitting, and renovations from Boomers approaching retirement and demand from Millennials should all propel DIY spending."
Furthermore, 61% of consumers say they've completed a DIY project in the last 12 months and the average respondent has undertaken a little over four projects.