Toyota, Honda, BMW and Mercedes-Benz each garnered three top-three finishes in various categories, displaying consumers' overall perception of those brands having the best driving performance. Nissan and Lexus garnered two top-three finishes each.
"BMW's top rankings in the Luxury Sedan and Luxury SUV segments demonstrate that it has a lock on performance characteristics in the luxury category according to new-car buyers, an instance where brand image and the consumer brand perception are in perfect alignment," said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book and kbb.com. "Meanwhile, pickups are the last bastion of domestic dominance and that dominance is strong with Chevrolet, GMC and Dodge sweeping the top three spots for performance with not an import in sight."
"Perceptions are a key factor and drive car buyers' decisions as to which makes and models will be on their shopping list," said Rick Wainschel vice president of marketing research and brand communications for Kelley Blue Book. "This report can show manufacturers their relative position against other makes in specific vehicle segments, which strengths to emphasize and which weaknesses may need to be addressed."
