Not surprisingly, the survey found that most shoppers do look for good deals. In fact, only 11% of respondents reported paying full price more often than not, while 22% said they always buy on sale. The remaining two-thirds of respondents indicated that, although they occasionally pay full-price, they look for bargains most of the time.
What constitutes a bargain these days? At least 40% or more off regular price, said the overwhelming majority of survey respondents. In fact, 27% insist on discounts of 50% or more. Only 7% consider the traditional 20%-off sale a good deal.
In today's economy, shopping on sale seems to be a source of pride: 80% report that they are eager to share details of the great deal they scored when someone offers a compliment on a clothing item purchased on sale. (The other 20% like to let their friends think they paid full price!)
Sale shoppers continue to hunt both online and in-store for those great deals. And, while many respondents are convinced that they find the best deals online, they don't like to pay for shipping. Fully 75% say they won't spend more than $10 on shipping charges.
Finally, when it comes to online shopping, 63% of respondents admit to doing it while at work - even though 20% say they have to sneak to do so!