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Home News USA Discover® U.S. Spending MonitorSM Flat in August 2010


Discover® U.S. Spending MonitorSM Flat in August 2010
added: 2010-09-02

More consumers feel the economy is getting better, but the number of consumers rating their personal finances as poor reached a six-month high in August according to the Discover U.S. Spending Monitor.

The Monitor, a poll of 8,200 consumers tracking consumer confidence and spending intentions on a daily basis, was flat in August, dropping just 0.3 points to 86.2. Overall, 27 percent of consumers feel economic conditions are improving, a 4-point increase from July. But improving economic views were offset by nearly a quarter, 24 percent, of consumers rating their personal finances as poor, a 3-point rise from July. The mixed views consumers showed toward the economy and their finances may have factored in to the little change the Monitor reported in consumer spending behavior in August.

Consumers’ Spending Intentions Remain Unchanged Month-to-Month

Only 19 percent of consumers said they plan to spend more in the next 30 days, unchanged from July, while 25 percent planned to spend less, just 1 point lower than July. Monitor data also showed little change in the number of consumers planning to reduce discretionary spending in the following areas:

- 48 percent plan to spend less on going out to dinner or the movies, unchanged from July

- 48 percent plan to spend less on home improvements, unchanged from July

- 45 percent plan to spend less on a vacation or gym membership, 1 point lower than July

"Financial uncertainty has consumers pretty much adopting a hold-the-line attitude toward their spending," said Julie Loeger, senior vice president of brand and product management for Discover. "The good news is that for the first time in four months, the Monitor reported an increase in consumers who feel economic conditions are improving. If consumers continue to feel the economy is on the mend, it may give them a reason to believe their financial situation will improve as well.”

57% rate the Economy as Poor, Financial Concerns Remain

There was little change in consumer attitudes regarding the current state of the economy. Fifty-seven percent rate current economic conditions as poor. While there was an increase in consumers who feel economic conditions were improving, it had no effect on their financial attitudes. Forty-eight percent feel their personal finances are getting worse, a 6-month high.

42% Have No Money Left Over After Paying Monthly Bills

The financial pessimism consumers showed in August may have to do with the fact that 42 percent of those surveyed have no money left over after paying monthly bills, a 3-point rise from July. Only 47 percent said they would have money left over, a 2-point decline and the first drop in six months.

However, 81 percent of those who do have money left over after paying monthly bills planned on having the same or more money left over than the previous month, 2 points higher than July.

Only 37 percent said they were expecting an income shortfall or added expense in the next 30 days, unchanged from July.


Source: Business Wire

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