According to an NPD survey conducted in January 2009, consumers continue to find ways to conserve gas or increase fuel efficiency by driving less, idling less, driving slower and carpooling, but the survey finds that they are also modifying their lifestyles with longer-term changes, like changing jobs to work closer to home or moving closer to work, all which began to emerge when inflation-adjusted gasoline prices soared to unprecedented levels.
The U.S. Department of Transportation released last week its December 2008 miles driven report, which shows a 14-month consecutive decline in driving. Motorists drove 3.8 billion fewer miles in December 2008 compared to the same month a year earlier.
"We are thinking about the economy and gas prices in ways that we’ve never thought about in the past," says Portalatin. "Consumers didn’t decide to make lifestyle changes that lead to less driving overnight, and it will take more than a short term drop in gas prices to change back to the old patterns of behavior."