More than a quarter (27 percent) of respondents said that they won't be searching for deals at all this season because the economic hardship has forced them to cancel holiday travel plans. For the majority of consumers (73 percent) who are upholding their traditions this season and plan to travel despite the economy, most are watching their wallets and citing the need to accept travel inconveniences in order to penny pinch. The majority rate price as the most important factor in determining travel plans and are willing to sacrifice in order to score the least expensive fare available (71 percent). Travelers are either accepting several or longer layovers in their itineraries to save money (23 percent) or are planning to cut their trips short (20 percent). Only about 30 percent of respondents are planning holiday travel as originally scheduled without alterations.
Consumers who plan to travel this holiday season said they will take longer vacations to make the most out of the inevitable travel headaches and expenses. Twenty-nine percent of travelers are heading out of town for five to seven days and 30 percent said they're leaving for eight days or more.
While consumers may be holding out hope for a joyful and thrifty holiday season, actual expectations remain realistic. The majority of consumers (41 percent) expect to pay more for travel this year. But some consumers have a strategy to save a few dollars. More than 44 percent of survey respondents plan to sleep in their old childhood room during the holidays.