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Economy Driving Adoption of "Greener" Habits Among Families According to Recent Survey of Moms
added: 2009-03-31

Eight out of ten moms report that the environment is an important or extremely important priority in their lives, but why are moms going green? Moms are going green to save money, according to a recent online survey of attitudes about the environment on Disney Family.com.

The survey revealed that 79 percent of moms turn off the lights when leaving the room to save money while only 18 percent of moms do it to help save the environment; and 66 percent of moms unplug appliances when not in use to keep costs down while 23 percent do it to reduce their carbon footprint. However, when asked if they would be willing to pay higher taxes if the money went to finding greener fuels, 47 percent of moms said yes, an 11 percent increase compared to April 2008 survey results. Additionally, when asked where new jobs should be created in the upcoming stimulus package, the "green" industry was second only to the educational sector.

"The survey results clearly show that the environment is an important issue for families but that this year, in particular, saving money is an even more important motivator to going green,"said Emily Smith, Vice President of the Disney Family Group. "As a result of this, Disney Family.com has created a resource to help our guests learn new and easy ways to live green in a cost efficient way."


Source: Business Wire

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