Of Mass Affluent respondents who changed their payment behavior, Mintel found that 11% formerly paid credit card balances in full each month but now don't, while 11% are now making smaller monthly payments. Younger Mass Affluent consumers, especially those under age 45, are more likely to be making smaller payments each month. Hispanics too have been harder hit by the economy, and 50% of Mass Affluent Hispanics say they’ve changed their payment behavior.
Though most Mass Affluents are paying off their credit card bills each month, Mintel found that many feel deeply affected by the faltering economy. Over half (55%) say they’ve cut down or deferred overall spending because of the recession. Furthermore, only 48% say they currently "feel financially secure." Just one in three Hispanic Mass Affluents (36%) report feeling "financially secure."
Mintel’s study reveals that the most Mass Affluents (62%) pay off the balances on all their credit cards each month. Only a small minority say they (5%) pay the minimum amount due.
*Mass Affluent households have between $100,000 and $1 million in investable assets, comprising 10% of the US population.