Depressed holiday spending appeared to be linked to consumer perceptions of a weaker economy. Only 9.1% of consumers believe that the economy is stronger than it was last year and 68.8% believe the economy is weaker. Only 4.5% of Democrats and 17.3% of Republicans think the economy is better today than one year ago.
The divergence between the number of consumers that say they will spend less on gifts this holiday season and those who expect to spend more was significant for every major demographic group and characteristic, with two exceptions -- consumers under the age of 30 and consumers who believe that the economy is better this year than last year.