PriceGrabber®, a part of Experian, has released the results of its Local Deals Survey, revealing that the daily deal industry is still an emerging sector that is growing in popularity, with 44 percent of respondents saying they use or search daily deal Websites. However, of these respondents, 52 percent expressed feeling overwhelmed by the number of bargain-boasting emails they receive on a daily basis. The survey includes responses from 2,088 U.S. online consumers and was conducted from May 20 to 25, 2011.

Consumers subscribe to several local deal sites and are looking to streamline

U.S. shoppers can't seem to get enough of the thrill of finding a good bargain — but in true American fashion, they still want a shortcut to the greatest deal. According to PriceGrabber, 63 percent of consumers receive emails from two or more local deal Websites a day. Still, fully 60 percent of respondents said they feel the daily deal industry is getting crowded with too many sites.

It's simple: Consumers use daily deal sites to save money

Consumers' interest in deals of the day can be attributed to the simple fact that shoppers are always looking for new ways to save money. Survey results find that 78 percent of respondents said they purchase local deals because they like saving money. Only 19 percent listed the ability to try out new services that are normally out of their price range.

Shoppers indicate that they love to share deals

The power of social buying is infectious. According to PriceGrabber, 86 percent of respondents indicated that when they find a great deal, they share the information with friends and family. When asked to select all of the ways in which they would share this information, 71 percent said word of mouth; 64 percent chose email and 26 percent shared information through Facebook.