"It’s heartening to know that even during a period of financial uncertainty, Americans will still go the extra mile to protect the environment", said Plow & Hearth president Tim Hopkins. "Now more than ever, it is critical that we maintain our commitment to the planet. We are firm in that commitment at Plow & Hearth, a commitment that is obviously shared by our customers and millions of other Americans."
Some people are more likely than others to go green this season:
* Women (55%) are more apt than men (45%) to purchase green products.
* Middle-aged (56%) and younger (54%) Americans are more likely than their older (40%) counterparts to purchase eco-friendly gifts.
* Those in the West (57%) are more likely than Americans in the South (51%), Northeast (49%) and the Midwest (42%) to buy green gifts.
The decision to shop green is not always an easy one. Thirty-four percent of Americans reported that money is the biggest factor in deciding on whether to make an environmentally friendly purchase. One in five says it’s because they are stuck on old habits (21%) while others blame their lack of knowledge of options (13%), available time (10%) and convenience (7%) as reasons for not going green.
