"A big segment of consumers plan to reduce holiday spending this year," said Kirsten Denyes, Vice President, Morpace Retail Services. "But what's more ominous is that nearly half of those who are pulling back expect to cut spending by 50 percent or even more."
Department stores and electronics stores will bear the brunt of the spending decline. Compared to last year, the study found consumers expect to spend 33 percent less money at department stores and 38 percent plan reduced spending at electronics stores. "That reduction in dollars spent is about four times greater than those expecting to increase spending at those same retailers," Denyes added.
Many gift categories will also experience lower spending this year. Included among these are jewelry - the perennial holiday "favorite" - down 31 percent as well as other big ticket items such as home furnishings and appliances (-29 percent).
Amid other signs of cost-conscious behavior, credit cards may play a lesser role this year. On average, consumers expect to use credit cards for only 36 percent of their spending this year, down from 44 percent last year.
Survey interviews were completed with 1,015 consumers selected from an Internet panel of adults aged 18 and over. The sample's demographic profile is reflective of the U.S. population.