Even more startling, findings of the Solid Index uncovered that nearly one-third of Americans are unaware of how much money exists in their accounts at a given time. This, coupled with the fact that a quarter of Americans have no system in place for budgeting or tracking, could explain why millions of summer vacations are likely to be significantly curtailed or not taken at all.
"Budgeting has never been more important than it is now," said Rilla Delorier, chief marketing officer for SunTrust. "Despite the economy, people still deserve to enjoy life. We know that when people have a strong command over their finances they are likely to live a more stress-free and solid life."
In addition to affecting summer plans, the Solid Index also found that many Americans are unsure of how to deal with their financial issues, and are living with a high degree of financial uncertainty, and the emotions that coincide with this anxiety. Nearly 60 percent of adults say they have recently engaged in negative behavior to escape financial woes:
- More than one-third of Americans have tried to sleep off financial concerns
- One in three say have made poor food choices to deal with the financial pressures
- Roughly a quarter of consumers have made an unnecessary purchase despite their concerns
- Some Americans even report skipping work or consuming alcohol as recent escapes
Delorier added, "Many of these financial concerns and consequent coping mechanisms can be allayed through proper financial education. In fact, our survey showed that nearly one in two (46 percent) people are looking for more financial education resources for their families and themselves. SunTrust is working with our clients to help them address their needs in a personalized way, so that they have the knowledge they need to live solid."
Despite some of the negative results of increased financial worries, the study showed continuing optimism when respondents again averaged a score of 6.1 out of 10 when asked how "solid" they feel about the state of their personal finances; and nearly three-quarters feel they will be in a better financial situation in six months.
The Solid Index was conducted by StrategyOne as a five-question, single wave telephone omnibus survey among a census representative sample of 1,000 American adults aged 18 and older. The next wave of SunTrust's Solid Index will be released this August.