Lugging Around Laptops
Consumers who have different laptops for work/school and personal use carry the burden of traveling with multiple laptops. Of those surveyed, 38 percent need two or more laptops. The demand for portable-style laptops has increased over the past year as more consumers find it a nuisance to carry around the standard-size laptop, let alone two. Forty-four percent of online consumers say they would travel more often with a laptop if it were smaller and lighter.
High-priced Portable-style Laptops Draw Niche Market
Forty-six percent of consumers stated that performance is the most important feature to consider when purchasing a portable-style laptop. Unfortunately, as performance increases and the size of the laptop decreases, it comes with a price that not everyone is willing to spend. Of the nine percent of respondents who anticipate spending more than $2,000 for a portable-style laptop, 62 percent said they value performance as the most important feature, while 11 percent value battery life and nine percent value weight.
A Little Something for Everyone ... Else
Survey results indicate that the majority of online consumers are split between low-end (under $1,000) and midrange-priced ($1,000-$2,000) portable-style laptops. Of the top 20 most popular laptops on PriceGrabber.com, 12 are portable-style laptops with an average price point of $979. On the site, shoppers can search by screen size to find the laptop that fits them best.
