People already employed full-time or part-time are more likely to conduct online job searches then those who are not employed. While the majority of employed Online Job Searchers are white collar (68 percent), about one-third (32 percent, or almost seven million) are blue collar. Online Job Searchers tend to come from mid- to upper-income households. Even though they are already well-educated, Online Job Searchers have a thirst for more knowledge or career advancement. They are nearly two and a half times more likely than adults overall to plan to go back to school during the next year, and 63 percent more likely to have engaged in an adult continuing education program during the past year.
"Job search websites are used daily by all types of people seeking employment, especially the young, educated and currently employed," said Gary Meo, senior vice president, digital media services, Scarborough Research. "To differentiate themselves in a crowded marketplace, job search websites would do well to understand the job seeker's desired geography, in both local and expanded job searches. Knowing the local-market characteristics of the job searchers desired location can help sites better position their services to both employers and applicants."
Online Job Searchers are more likely than other Internet audiences to be avid downloaders of digital content, such as music, television programs, video games and podcasts. In fact, they are heavy Internet users overall, going online to do everything from paying bills and making travel reservations to email and weather.
From a lifestyle perspective, Online Job Searchers are more active and athletic than the average person and considerably more likely to engage in activities such as basketball, jogging, tennis and yoga. They are also more likely to enjoy a wide variety of social events, including attending rock and R&B/Hip-Hop concerts, visiting art museums, and going to the zoo.
