While Federal agencies are moving in the right direction, Americans still indicate a significant gap between their current experiences and their customer service expectations. Four out of five Americans still believe the Federal government can improve customer service (83 percent in 2010 and 79 percent in 2011).
Private sector service also continues to outrank Federal service. Forty-four percent of Americans are very satisfied with the service they receive from private companies, compared to the 31 percent who are very satisfied with agency service. In his executive order, President Obama directs Feds to “learn from what is working in the private sector and apply these best practices to deliver services better, faster, and at lower cost.” To do so, the report suggests agencies must close the gap in the areas Americans value most – responsiveness, courtesy and professionalism, and issue resolution.
Above all, Americans want Feds to make information more accessible and faster to find. Americans feel that Federal agencies should focus on making it easier to determine where to find an answer (45 percent) and improve response times (42 percent). In order to meet Federal customer expectations and realize the administration’s goals of improved service, the study recommends agencies:
- Simplify Federal data search
- Embrace a multi-channel approach to meet customer communication preferences
- Offer opt-in agency accounts to streamline service delivery
“The White House’s recent executive order answers America’s call and effectively raises the bar on customer service experiences,” says Kevin Paschuck, vice president, Public Sector of RightNow. “It’s time that all Federal agencies see citizens as customers, streamline processes, and improve service delivery to ensure customer satisfaction.”