SBI reports that pool product manufacturers will be the least affected by current housing market adjustments. Their growth relies primarily on aftermarket pool consumables, including chemicals, maintenance products, and replacement equipment, which must be purchased to maintain existing pools. Pool builders will be hit slightly harder due to fewer installs, but will be rescued in the interim by product innovation and residential pool renovation.
"Even though the frenzy in buying homes has slowed down, remodeling spending is expected to pick up in 2007," notes Tatjana Meerman, Managing Editor of SBI. "An increase in home improvement expenditures implies an increase in sales in pools, and ongoing advancements in pool technology and new product developments will make owning or renovating a pool more enticing to consumers."
Product coverage in this all-new report includes items manufactured specifically for the operation and maintenance of above-ground and in-ground pools and includes pumps, heaters, liners, lights, cleaning apparatus, and chemical treatments.