The fourth quarter was particularly good for newspaper Web sites, averaging 62.8 million unique visitors a month. This was a 9% increase over 2006 and the largest quarter on record.
Almost 40% of all active US Internet users visited a newspaper Web site during the fourth quarter of 2007. Over 3 billion page views were generated during that period, and users averaged 44 minutes per month.
“Newspapers continue to successfully transform themselves into multimedia companies, offering unparalleled content that reaches an audience growing in both size and sophistication,” said NAA President and CEO John F. Sturm.