A growing number of smart, value-driven investors are showing an appetite for high yield savings accounts, according to a web-based source used to compare online savings account rates and terms.

With much discussion of Bulls and Bears - savvy investors are shifting funds to the good old Pig - as in piggy bank - the symbol of thrifty values, but with an online twist.

Consumers are being drawn by the high interest rates and safety offered by online savings accounts, reports SavingsAccounts.com. Online rates available to most consumers now are at levels once reserved only for the wealthy. As of January 24, 2008 online savings accounts still offer rates as high as 4.75% APY. As a result, SavingsAccounts.com is observing a large increase in traffic and new online savings accounts being opened this January.

"Enter the new generation of online savers," says Matthew Bernardini, Chairman of A8Media, which operates SavingsAccounts.com. "After many years of spending and investing online, we hope 2008 will be the year Americans set a record for Online Savings. It's not too late to keep that New Year's resolution and start building a financial safety net to protect your family."

"Online savings accounts have become easier than ever to open and manage," adds Mr. Bernardini. "In addition to statement savings, consumers can also get bundled deals with interest bearing checking accounts, credit cards and Internet-only rates on CD's. We hope this is the year every family makes protecting their financial well being an even higher priority."