- 33% of respondents say they have "Very Little" loyalty to their credit card processor / merchant account provider
- 25% reported having "Little" loyalty, while 26% reporting "Some"
- Only 16% report having "Lots" of loyalty to their credit card processor
- 40% would require less than $50 / month savings to switch to another processor / merchant account provider
The respondents of the survey indicated as reasons for their dissatisfaction: "hidden costs and fees," "high costs," "poor customer service" and "unforeseen rate increases."
The survey was drawn from a MarketTools / Zoomerang random sample of small business owners and was completed by 283 respondents. Respondents included a wide sample of small businesses, including those ranging in size from 1 to 40 employees, those focused on selling to consumers as well as those selling to other businesses, and those providing products and services on the internet as well as those providing products and services in person and multi-channel businesses.
Quote, attributable to Sean Harper, Co-Founder, Transparent Financial Services: "It's not surprising that small businesses are not very loyal to their credit card processors because most business owners perceive credit card processing as a commodity. Additionally, there is a lot of confusion over the pricing, which can be frustrating."