"Economists may have declared the recession over, but on Main Street, unemployment figures are what really matter," said Nora Denzel, senior vice president of Intuit’s Employee Management Solutions Division, which helps more than 1 million small businesses easily and affordably manage their payroll. "There are struggles ahead, nobody is uncorking the champagne bottle quite yet, but we are starting to see small signs of optimism."
For the Intuit Payroll survey respondents, these 12-month hiring plans coincide with a somewhat optimistic view of their own prospects for growth. Sixty percent expect their business to grow in the next year. Newer businesses are the most bullish: 80 percent of companies founded less than three years ago expect to grow over the next year, compared to roughly half that have been in operation for 10 years or more.
When it comes to hiring, small business owners are looking for candidates with a broader skill set. Fifty percent of the small business respondents said they were looking for a "people person" or "jack of all trades," over a "creative genius" (11 percent) or "mathematical wizard" (4 percent).
Benefits Key to Attracting Talent
While small business owners get ready to hire, many of them are in a quandary when it comes to attracting talent. Nearly 90 percent of survey participants said that health insurance benefits are important to attracting and retaining good employees. Yet 58 percent don’t offer healthcare insurance, with nearly 50 percent stating that they can’t afford it.
Employer-provided retirement plans are even scarcer. Among the businesses surveyed just one-fourth offer retirement benefits. Of those who don’t, nearly two-thirds said they don’t have a responsibility to do so while the remainder said that they can’t find an affordable plan.
"There’s a widening gap of expectations," said Denzel. "On one hand, we as a society assume that health and retirement benefits are part of every employee’s compensation package. And yet even as these small businesses gear up to hire, according to our results, small businesses are leery about what those benefits will cost."
Additional Findings
The survey also found that:
- Friends and family matter. Seventy-nine percent of small business owners surveyed have hired a friend or family member and only 22 percent said that this was a bad decision. The reason may have to do with trust, which was cited as one of the two biggest hiring challenges, along with finding employees with the right experience.
- Long-term relationships are important. Forty-four percent of the small business owner respondents reported that their first employee still works for them.
- Stimulus funds not a factor. Consistent with the previous Intuit Payroll Survey conducted three months ago, only 1 percent of respondents reported receiving federal stimulus money. Yet 74 percent admit that they are probably not taking advantage of all the benefits available to their business under the federal economic stimulus plan.
"Small business owners are busy people and it’s not surprising that they don’t know all that’s available to them under the federal economic stimulus plan," said Denzel. "But in the end they could be leaving money on the table."
