Survey results pointed to a few lower-cost options. When asked what government action would be most helpful, keeping businesses better informed topped the list (56 percent).Reducing the number of regulations followed closely (55 percent).
Despite the challenges many businesses are facing today, most are satisfied with their location. Nearly three-quarters (72 percent) would recommend their city to other businesses. The greatest support came from the largest companies ($750,000 to $2+ million in sales), with backing from four out of five respondents. When asked to identify the primary business advantage of their location, local customer loyalty and location were at the top of the list, with 22 percent each.
Interesting trends also emerged by comparing responses across the four regions of the United States. Among the highlights:
- Business owners in the Midwest cite customer loyalty (31 percent) as the most important advantage, compared to just 16 percent of those in the South and 19 percent in the West.
- One-third of business owners in the West cite location as the primary advantage, compared to just 16 percent in the Midwest and 19 percent in the Northeast.
- 62 percent of business owners in the Northeast think that their local government could do a better job of promoting their town, compared to 44 percent of those in the West.
- The South is the only region in which a majority of business owners (53 percent) indicated that improving the quality of the work force would be most effective. By comparison, only 38 percent of those in the West agree.
- Nearly a third (30 percent) of business owners in the West say that they would definitely not or probably not recommend their town to someone looking to start or relocate a business. By contrast, more than three-quarters (78 percent) of those in the South would probably or definitely recommend their town.
- In the Midwest, 75 percent rank tax breaks as their highest priority, compared to the West at 64 percent.
"Local governments can do a lot to facilitate entrepreneurial growth by helping to create conditions and policies that make it easier for small businesses to succeed," added Yalch.