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The American Public Believes Business Leaders Need to Be Well-Versed in Sustainability
added: 2010-09-21

Long after a remedy for the Gulf crisis is reached, the ripple effects will continue on across local beaches and economies as well as in America’s waning confidence about the readiness of corporate leadership to respond to environmental issues. A recent national survey shows that only 13 percent of U.S. adults are confident that corporate America has the knowledge to make decisions that consider long-term impacts on the environment.

The Sustainable Leadership Census was conducted by telephone within the United States by Harris Interactive on behalf of the University of Wisconsin-Extension May 19 - 23, 2010 among 1,006 U.S. adults.

“It’s becoming increasingly apparent that sustainable management is not confined to a limited segment of ‘green jobs’. Every job confronts sustainability issues,” said David Schejbal, dean of the University of Wisconsin-Extension Continuing Education, Outreach and E-Learning division. “Educating all business executives about protecting the environment—not just those in ‘green jobs’— is the key to our sustainable future.”

The Sustainable Leadership Census shows the American public supports the need to retool and learn more about the environment:

- A vast majority (82 percent) of U.S. adults agree that company leaders need to learn more about the environment in order to make better decisions.

- Nearly four out of five U.S. adults (78 percent) agree that it's time for Corporate America to go back to school and retrain in the basics of how to protect the environment.

- About four out of five people (82 percent) agree that educating business executives about sustainable management will help America remain competitive with the rest of the world.

- Only one third (32 percent) of the employed respondents reported that their managers have had some training on the subject of sustainable management business practices.

“To compete as this new economy surges forward, today’s corporate leaders must be environmentally agile, eco-literate, and able to respond quickly,” said Schejbal. “We must educate executives already on the job. Future success rises and falls on access to education. Our job as educators now is to focus on delivering environmental and sustainability education to leaders across a company – not just to those in ‘green jobs’.”


Source: Business Wire

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