- More than 60% of the net-surfers purchase on Internet twice every month.
- The weekly peak time of online shopping is mainly on business days.
- Most consumers like to purchase around twelve in the afternoon or nine at night.
The study also shows that most online consumers purchase 1-3 times every month. Statistics on the weekly time of online shopping shows that 30% of consumers like to purchase online on business days during the week, especially from Mondays to Thursdays. The percentage of online shopping at the weekend is less than business days.
Experts from Tootoomart.com analyzed that these trends have much to do with net surfers' work and shopping habits. Most online purchasers are women and people between 19-35 years old. They usually surf on the Internet on business days, so they also purchase online from Monday to Friday. They are also more likely to go out on weekends then staying home surfing the Internet on weekends.
The daily peak time of online shopping is around twelve. The number of online purchasers pick up from eight to eleven, and the increase in number is fastest from ten to eleven. The number then reaches the peak and falls back after noon time. In the evening, the peak time is between eight and ten, especially at nine, which recorded the most online shopping activities. For online purchasers who are working, ten to twelve in the morning is closest to the rest time, so they can use these times to surf on the Internet and make orders. As for online purchasers that do not work, ten in the morning and one to four in the afternoon is the best time for surfing on the Internet, it is also a good time for purchasing online. Most surfers rest after nine in the evening, hence pushing up the online shopping activities at that time.
