Of those respondents who have not conducted banking through a mobile device, 48 percent cited security and privacy as the primary reason.
"Mobile banking is another vehicle banks can utilize to make banking more accessible to customers," said Carl Carande, a principal in KPMG LLP's Advisory and Banking and Finance practices. "Consumers value banking services that make their lives simpler and more manageable and mobile banking affords this convenience, so banks that address concerns over security, privacy, and costs may be better able to retain existing customers and attract new ones."
Some 68 percent of U.S. respondents also said that their current bank does not offer banking through a mobile device and only nine percent said they had tried mobile banking.
"The fact that the majority of U.S. consumers are not aware that their current banks offer mobile banking is clearly more perception than reality," added Carande. "Banks will need to work harder to increase customer awareness of the availability of mobile banking and clearly articulate the value proposition of the service before consumers are willing to pay for it - especially in this economic environment."
Despite the pricing, privacy, and security concerns, 19 percent of U.S. respondents said they are at least "somewhat likely" to use their mobile device for online banking in the next 12 months. In addition, seven percent said they are willing to pay at least a nominal fee to access online banking services from their mobile device.
