Retort packaging is increasingly proving to be a very effective technique for packaging food products that require extended shelf life, as marketers give great importance to this attribute of the product, observes the analyst of this research service. Consumer demand for flexible pouches and plastic containers is rising, due to the growing preference for meals ready to eat (MREs) and semi-cooked food products in an increasingly busy and time-constrained society. Thus, while the market for retort pouches is currently only a niche one, it holds immense potential and opportunities for growth.
Ongoing Innovations in Retort Packaging Open up New Opportunities
It is now clear that packaging in the food and beverage market is no longer a mere cost driver, but is considered a critical component of all branding, merchandising, and promotional strategies. Effective packaging not only helps address the constant struggle for shelf space, but also aids in increasing market share. Thus, companies are always seeking to improve existing packaging methods. This is seen in the retort packaging market as well, where re-closable retort pouches are fast gaining popularity. These pouches feature zippers mainly made of polypropylene to withstand high temperatures and could considerably boost the convenience factor offered by this form of packaging.
The introduction of re-closable retort packaging offers an all-in-one serve, seal and store design that can improve the flavour of the product, reduce storage space, extend the product shelf life, and even reduce production and shipping costs. In a 'heat and eat' society that places a great deal of importance on convenience and the ability to control portions as people want, these retort zipper could open up even more opportunities than those offered only by retort packaging technology, says the analyst.
