comScore, Inc. released its Q1 2009 retail e-commerce sales estimates, which showed that online retail spending remained flat versus year ago.

"Although online retail spending growth was flat in the first quarter, this does represent a slight improvement over the disappointing fourth quarter," said comScore chairman Gian Fulgoni. "These results would appear to indicate that the economy is finally exhibiting some signs of stability, and with consumer confidence beginning to improve, I'm optimistic that the online channel is poised for a return to positive growth in the second half of 2009."



Fastest Growing Product Categories in Q1 2009

The fastest-growing category in Q1 2009 was Sport & Fitness, which continues to grow as consumers demonstrate a willingness to purchase major fitness equipment, such as treadmills and stationary bikes, online. Books & Magazines grew 19 percent, followed by Video Games, Consoles & Accessories (12 percent) and Computer Software (12 percent).