comScore, Inc., a leader in measuring the digital world, released its annual Online Credit Card Report, which provides a comprehensive look at the U.S. online credit card industry over the past year. The report focuses on shifts in the industry related to improving consumer perceptions of the economic environment, card features most likely to influence card shopping decisions, and the growing importance of online servicing for issuers. The report draws its analysis from comScore’s research panel of 1 million U.S. consumers and a comScore survey of nearly 2,000 U.S. Internet users conducted in December 2010. Among its findings, the study reveals a greater percentage of card shopping activity among consumers who reported having a more positive view of the economy.