comScore, Inc., a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The November report found Samsung to be the top handset manufacturer overall with 24.5 percent market share, while RIM led among smartphone platforms with 33.5 percent market share.