The majority (80%) of consumers with children in preschool through high school expect to spend more (39%) or the same (41%) per child on back to school shopping this year compared to last year, according to the latest American Express Spending & Saving Tracker. The average family of four will spend $550 preparing for their kids’ return to the classroom, with clothing shoes and supplies as top expenditures. More surprising, given sharp declines in consumer confidence over the last two months, is that approximately half (45%) of parents have a range of cosmetic services on their back to school checklists, from haircuts and manicures to teeth whitening and, in a few cases, even tattoos.