For retailers, price and promotion have been the name of the game as the U.S. economic recovery continues at its sluggish and uneven pace. But, when it comes to choosing a grocery store, shoppers say food quality and store atmosphere remain equally as important considerations as price. Despite the fragile economy, 70% of consumers are making trips to the grocery store at least once per week and 50% plan to spend more on groceries in the coming year, with 39% expecting to spend the same amount. That’s according to a consumer survey released by AlixPartners LLP, the global business-advisory firm.