In a recently published report, Fitch Ratings says with the world economy entering into a severe recession, consumer product companies, particularly those in the appliances, home, hardware and tools sector, will suffer in the coming year. Fitch expects margins and free cash flow to continue trending downward in 2009, exacerbated by a weakening global economy. Those companies dependent on discretionary spending will continue experiencing profit and cash flow deterioration. Given these dynamics, Fitch expects industry participants to be focused on operations and liquidity.