Even in the midst of an economic crunch, consumers will still be buying gift cards at a time when every purchase counts. In fact, 59.8% of those aged 40 to 49 see themselves both buying and receiving gift cards, an increase from 48% in 2007. Demand is similarly strong for age groups 18 to 29 (53.1%) and 30 to 39 (52.2%). These are some of the findings in the 5th annual Gift Card Study conducted by Nanos Research on 1000 Canadian adults and sponsored by Givex, a global provider of closed loop card technologies including gift, loyalty and other stored value programs.
